Guido Noto La Diega

Guido Noto La Diega


Guido Noto La Diega is a Sicilian academic and practitioner who has been working on law & innovation over the last 8 years in Italy, the UK, Switzerland and Germany.
He is tenured lecturer in law at the Northumbria University (Newcastle upon Tyne), where he teaches Intellectual Property and is an active member of many research clusters, including the Information Rights Research Interest Group.
Currently, he is principal investigator of three projects focusing, respectively, on fashion law, Brexit, and international sexuality law. President of 'Ital-IoT', Centre of Multidisciplinary Research on the Internet of Things, alongside the IoT, he has a keen interest in artificial intelligence, digital platforms, cloud computing, robots, drones, behavioural advertising, the so-called sharing economy, and ethics by design. After a PhD in Private Law on the relation between property and intellectual property (Prof. Luca Nivarra, University of Palermo), a visiting scholarship at the Max Planck Institute for Innovation and Competition (Munich), and a postdoc in cloud computing law (Prof. Christopher Millard, Queen Mary University of London), he is been teaching and/or researching at the University of Palermo, Microsoft Cloud Computing Research Centre, Robert Kennedy College, Buckinghamshire New University, and University of Glasgow. Guido was part of the team who carried out "The law of Service Robots" collaboration between TIM's JOL CRAB and the Nexa Center for Internet and Society. Author of several publications mainly in the fields of data protection, intellectual property, and consumer protection on the Internet, as well as speaker at national and international conferences, Guido will be Visiting Professor at the Universidade Estácio de Sá of Rio de Janeiro in the Summer 2017. As a practitioner, he is currently focused on making sure that businesses and consumers in Italy and in the UK are ready for the coming into force of the General Data Protection Regulation in May 2018.