Guido Noto La Diega


Guido Noto La Diega is a Scotland-based Sicilian academic and practitioner who has been working on law & innovation for over a decade in Italy, the UK, Switzerland, Germany, Brazil, and Russia. He is the author of the reference book Internet of Things and the Law: Legal Strategies for Consumer-Centric Smart Technologies (Routledge 2022).
Noto La Diega is Associate Professor of Intellectual Property and Privacy Law at the University of Stirling, where he directs the Scottish Law and Innovation Network (SCOTLIN) funded by The Royal Society of Edinburgh, chairs the Equality, Diversity, and Inclusion Committee, teaches Media Law and Intellectual Property Law, and carries out research at the Center for Research on Information, Surveillance, and Privacy (CRISP). His main expertise is in Internet of Things (IoT), Artificial Intelligence, cloud computing, robotics, and blockchain (including smart contracts and NFTs). Holder of a PhD in Private Law (Unipa), a Postdoc in Cloud Computing Law (QMUL), and an HEA Fellowship, Noto La Diega has a strong publication and bidding record and his works on Information Technology Law and Intellectual Property have been cited by the EU Court of Justice’s Advocate General, the House of Lords, the Council of Europe, and the World Economic Forum, amongst others. In parallel to his commitments at Stirling and Nexa, Noto La Diega is a member of the European Commission’s Expert Group on AI and Data in Education and Training; Visiting Professor at the University of Macerata; and Co-Convenor of the Open Section of the Society of Legal Scholars, the oldest and largest society of law academics in the UK and the Republic of Ireland.
Alongside research and teaching, Noto La Diega is a qualified lawyer called to the Bar of Italy in 2013 (non-practising) and consultant for public bodies and SMEs in matters of data protection, IP, ethics, and cyberlaw. He was part of the team who carried out “The law of Service Robots” collaboration between TIM’s JOL CRAB and the Nexa Center for Internet and Society. He is currently leading the half-a-million research project “From Smart Technologies to Smart Consumer Laws: Comparative Perspectives from Germany and the United Kingdom” funded by the research councils of the UK (AHRC) and Germany (DfG). He is currently working on data sustainability in the Fourth Industrial Revolution; empirical research in the plaformisation of education; and the commons in the context of the IoT.